NEW signs for Ireland’s Ancient East have been erected at five key visitor locations in Co Laois.
The signs, designed to encourage visitors to stay longer and explore the wider region, are sited at Emo Court, the Rock of Dunamase, Timahoe round tower, Heywood Gardens and Abbeyleix Heritage House.
Fáilte Ireland’s first phase of its ‘orientation signage’ is part of a multi-signage programme envisaged for Ireland’s Ancient East, with similar signage expected to be in place at 80 key sites throughout the region in the coming months. The new signs aim to encourage visitors to explore further and stay longer in the county.
Fáilte Ireland’s head of Ireland’s Ancient East Jenny De Saulles said: “For too long, most overseas tourists have seen the southeast, midlands and northeast as a region to travel to for a day or simply just to travel through. Ireland’s Ancient East seeks to change all that by creating enough ‘stickiness’ and points of curiosity that visitors will slow down, explore the region and stay overnight.
“These signs are geared to encourage that behaviour. Strategically located at popular stopping points, they inform visitors of all the other interesting things to see and do within an hour’s drive in every direction outwards.
“Ireland’s Ancient East seeks to offer visitors a compelling reason to visit Laois and it’s rooted in the rich history and diverse range of cultural heritage experiences that are particularly prevalent in this part of Ireland.”
Ms De Saulles said that Laois had a big part to play in Fáilte Ireland’s plans and that the signs would encourage visitors to explore the rich variety of what the county has to offer.