THERE was a warm welcome for the new regional brand MidlandsIreland.ie when it was launched in Portlaoise last Thursday night.
The Midland Regional Authority, in partnership with Laois local authorities and Laois Chamber, launched MidlandsIreland.ie as the exciting new regional brand.
Up to 200 people were in attendance, with a larger number of craft and food producers from Laois present.
The strategic goal of the new brand is to develop and market a distinctly unique image and identity that will attract investment and economic activity to the region. It is also aimed at strengthening and sustaining rural communities in order to complement urban centres and contribute to the region’s distinct identity.
The new brand was officially launched by four keynote speakers: Pat McCormack, Standex Mountmellick; Fergus Hoban, Ballintubbert Gardens; Jim O’Brien, Rosenallis; and Brian Lynch from the Athlone Institute of Technology.
Fergus Hoban said that there were numerous opportunities through which the midlands can promote its distinct identity through its gardens and arts and culture and these should be grasped.
The junior orchestra of the Laois School of Music performed on the night.
The new brand, MidlandsIreland.ie, is promoted through a dedicated website, www.midlandsireland.ie, Facebook and Twitter and through organisations such as chambers of commerce, local authorities and local businesses.