The number of complaints about influencer marketing has increased from 7 per cent in 2022 and 5 per cent in 2021

An advert for Conor McGregor's Forged Irish Stout received a complaint over sexualised content, one of 18 upheld by the Advertising Standards Authority recently

Price’s Instagram reel for The Skinny Food Co was not obviously recognisable as an ad and irresponsibly promoted a diet that fell below 800 calories.