With many Irish people hoping to take advantage of the long weekend by jetting away for some sun, the power outage which hit Spain, Portugal, and some of France on Monday has undoubtedly heightened anxiety.

They said it uses the findings of its research to continually refine its marketing programmes overseas, in order to grow the value of inbound tourism for economies and communities across the island.

Holidaymakers cite concerns over soaring temperatures in mainland Europe and the carbon cost of flying.

Carlos Tarife's comments come days after after thousands of Canary Islanders took to the streets to protest against the problems caused by mass tourism