Almost one in four people set screen limits on their devices, survey shows

Deloitte’s latest Digital Consumer Trends survey reveals 27 per cent of people said their reason was due to needing a break from a social media app.
Almost one in four people set screen limits on their devices, survey shows

24 per cent of people have set screen time limits on their phones, a survey has shown.

Deloitte’s latest Digital Consumer Trends survey reveals 27 per cent of people said their reason was due to needing a break from a social media app.

23 per cent said the app they deleted was consuming too much of their time, and the same amount said they were getting too many ads or sponsored posts.

Misinformation at 22 per cent, a negative impact on mental health at 18 per cent, and content being boring 16 per cent were the other top reasons for deleting an app.

70 per cent said they tend to spend too much time on their phone. This breaks down to 77 per cent of Gen Zs, 78 per cent of Millennials, 73 per cent of Gen X and 48 per cent of Boomers.

82 said they check their smartphone at least 10 times a day, and 59 per cent said at least 25 times.

34 per cent said they check their phone at least 50 times a day, and 15 per cent said they do so at least 100 times.

82 per cent said they would support social media platforms introducing usage limitations for those under 18.

However, 58 per cent feel the appropriate age for a first smartphone is between 12 and 15 years old.

32 per cent believe children should get their first smartphone at 12-13 years of age, and 26 per cent believe they should be 14-15.

43 per cent of respondents think a teenager should be 16 or older to have access to social media.

Commenting on the Digital Consumer Trends findings, John Kehoe said: “With 60 per cent of us looking at our phones within minutes of waking up, it’s clear that our smartphones continue to play a crucial role in our modern-day lives. But the number of respondents who say they either need a break from social media, are turning their notifications off, or setting screen time limits, shows that how we engage with our devices is changing.

"The fascinating findings of Deloitte’s Digital Consumer Trends Survey poses the question – are we entering the age of the digital detox?”

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