The role is not paid and is part of an EU-wide campaign strategy to boost financial literacy.

CCPC takedown notices have so far prompted the removal of 1,115 listings of these products from AliExpress, Amazon, Fruugo and Joom.

The Competition and Consumer Protection Commission has been monitoring the issue following a survey last year, which indicated that 84 per cent of parents support school uniforms, but one third felt they were not good value.